7 FACTS ABOUT MIU MIU

19 April 2022
7 FACTS ABOUT MIU MIU

7. PRADA IS MIU MIU’S PARENT COMPANY

Miuccia Prada founded Miu Miu in 1993. Not only that, she is the granddaughter of Maria Prada (Prada’s founder) and continues to co-head the brand along with her own brand.

ALSO SEE: 8 FAST FACTS ABOUT PRADA

6. THE BRAND IS NAMED AFTER MIUCCIA PRADA

‘Miu Miu’ is the moniker of its founder, Miuccia Prada. A nickname given to her by her famous family. 

5. MIU MIU IS THE YOUNG & EDGY SISTER

Miu Miu is often fun and youthful, think sequins, ruffles and bold colours. They’re also known for using younger models in their runways and campaigns including Elle Fanning at 14, Lindsey Wixson at 16 and Hailee Steinfeld at 14, to name a few.

4. MIU MIU USED TO HAVE A MEN’S COLLECTION

In the early aughts, Prada did not only have a younger sister but a younger brother too. The theme for the men’s line was playful and relaxed. Unfortunately, Miuccia stopped designing menswear for Miu Miu back in 2008. However, Prada still designs clothing for men, which is the next best thing. 

3. MIU MIU SPONSORS FEMALE DIRECTORS FOR ART FILMS

“Women’s Tales” is an ongoing short film series created by Miu Miu. And while these female directors are able to capture their own stories, they’re also given access to any Miu Miu clothing. 

2. THE FIRST FLAGSHIP STORE WAS IN CHINA

Both Prada and Miu Miu has deep roots in Italy, which is why it’s quite surprising that they opened their first independent store in 2009 in Shenzhen, China rather than Milan.

1. SNOW MOUNTAIN

The COVID-19 pandemic affected many businesses and the fashion industry is no exception. Instead of cancelling their 2021 Paris Fashion Week debut, Miu Miu decided to have a covid-friendly fashion show. 

Instead of a runway, models walked across snowy mountains in Cortina d'Ampezzo, Northern Italy for Miu Miu’s Fall/Winter 2021 collection.

 

Luxity


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